At ANNRO, we devote particular attention to the process of manufacturing our clothes with sustainable fabrics. What has to be considered for the building of a solid value chain by fashion designers? And where do sustainable fabrics come from? Let’s find out together!
When coming to the choice of fabrics, sustainable fashion can be pretty demanding. Everything has to be carefully reasoned and coherently applied in order to minimize the impact both in the social and environmental sphere. Reconsidering the materials used for producing clothes is an essential step towards the introduction of new ethics.
Acting sustainably begins with a conscious sourcing of materials
Achieving an eco-conscious production requires a series of considerations that have to be thought of by the fashion designers; from the extraction or harvesting of the raw material to the textile production and dye-fixing process and the biodegradability level of the fabrics for their future disposal.
The fibre mostly used for the production of sustainable clothes are cotton and linen. Among them, cotton is said to be the oldest natural fibre existent; not surprisingly, it has constituted the basis for the production of clothes for millennia. With the raising of fast-fashion production, organic cotton has been substituted by its genetically-modified counterpart, the BT cotton. This has ensured an always-consistent availability of the fibre in the fashion market.
Organic is the new black
Slow-fashion production, however, has re-stated the importance of the organic cotton production developed with natural and untreated seeds. Pesticides — usually the cause of a multitude of chronic illnesses — are banned in order to ensure the safeguard of people and the environment. More than linen, cotton can be mixed with chemical fibres, among them polyester which ensures high elasticity and crease resistance to the garments.
GOTS and OEKO-TEX® certified cotton has been the basis of ANNRO’s winter collection 2018–2019. Our stretch sustainable velvet used to create both ANNRO Royal Capsule collection and ANNRO essentialsis provided with the OEKO-TEX® certification ensuring that no harmful chemicals have been used to produce the fabrics.
“We constantly work for improving our value chain”
In order to provide more softness to our clothes, we still use small portions of polyester (up to 20%) to be blended with organic cotton. As great supporters of fashion sustainability, we constantly work for improving our value chain. We do not pretend to claim ourselves 100% sustainable, but we strongly believe in the importance of raising awareness about sustainable and ethical practices among consumers.
“Sustainability and fashion can create something beautiful together”
As ANNRO’s founder, Anne Rosholm Mogensen, puts it: “There are many ways in which you can be sustainable. And you can be sustainable also without being it in every single part of your value chain. What is important is making consumers understand that sustainability and fashion can go hand in hand, and create something beautiful together”.
Fabrics and raw materials: https://www.inst.org/fashion-courses/Extract.pdf
Five Sustainable Fashion Fabrics of the Future: https://ethical-hedonist.com/2018/09/05/five-sustainable-fashion-fabrics-of-the-future/