The Story of ANNRO
Our designer, Anne, founded ANNRO in 2017, because she felt a need to create a brand that would be able to combine beautiful, fashionable designs with comfort and sustainable materials. Here’s her story about the brand.
“Designing fashion has stuck with me since my youth and during that time it has developed into a strong passion. Through school and growing up I became aware of the importance of sustainability and the responsibilities that come with developing your own brand, which I try to spread equally throughout the entire value chain.
“Sustainability should be a given, not a sales argument”
The main challenge of bringing sustainability into the entire value chain is economy. Naturally sustainable fabrics have higher costs due to lower demand, and guaranteeing better work environments by using European manufacturers lowers our margins.
But the more businesses and customers we are able to inspire to choose a more conscious path, the more we can bring down the cost and make these sustainable alternatives the new norm.
Sustainability should be a given, not a sales argument. This is my single most important mission with ANNRO.”
Where do the ANNRO garments get manufactured?
We have all of our garments sown at a sewing room in Poland called Sigma.
With clients like Hugo Boss and Kenzo they always deliver high quality work and thus we can guarantee, that our garments will last.
Furthermore they have received audit certifications from Price Waterhouse Coopers and Fair Wear Foundation to confirm their compliance with the requirements and standards of the European Union.
Read more about Sigma by clicking here.