We believe we can all save huge amounts of clothes from ending up on the landfills, if we gain more knowledge about garment care and how to preserve our favourite pieces for as long as possible.
Below is the three areas we think are the most important when it comes to garment care.
We are usually all taught from home, that most of our clothes has to be washed at 40°C (104°F), but you can actually wash most of it at 20-30°C (68-86°F), unless we are talking sportswear or something really dirty or filled with bacteria.
There are quite a few benefits with using colder temperatures for washing your clothes.
You will save energy with every single load of laundry you wash. An estimated 75-90 % of all the energy your washer uses goes to warming up the water, so switching to colder water can lower your gas or electrical bill.
Cold water will make it less likely for your clothes to shrink or tear in the washer.
Cold water can greatly reduce wrinkles, which will save you energy costs as well as time, because you can skip the ironing altogether.
Using colder temperatures also includes avoiding tumble drying your clothes. When hanging your clothes outside to dry instead, you can save electicity, warm water and your clothes will even smell fresher. We have previously made a blogpost on this subject, that you can read here.
If there is one thing that can make a piece of clothing look worn and old, it is when the colour has faded and completely lost its vitality.
As a brand who loves colours we think it is important to address this and hand out some tips on how to preserve and keep the colours in your clothes beautiful and vibrant, so you can keep your favourite garment for many years.
You should always wash your clothes with similar colours to avoid leftover dye from the dark clothes discolouring the lighter pieces.
Turning every piece of clothing inside out will create less friction on the front of the fabric when washing thus keeping the colour looking vibrant for longer.
When possible you should always choose a gentle detergent and wash cycle, as this not only preserves the colours better in your clothes - your washer will also benefit from choosing a programme with fewer spins.
A great tip for bringing back colour in a faded piece of clothing is to add a cup of vinegar to the fabric softening dispenser before washing. The vinegar will help break up any leftover detergent or minerals left behind from hard water, so the fabric will look brighter afterwards.
The vinegar will also prevent this build up in the first place, so it is a great way to keep any clothes or fabrics from fading at all.
We believe it's possible to greatly reduce the waste of textiles by prolonging the life cycle of our clothes. For a more thorough look into this you can read our sustainability page here.
The right garment care will get you a long way, but it's probably unavoidable that some of your clothes will break or tear at some point during its life span.
We have all gotten used to not having to repair anything, as it is often cheaper to just go out and buy a new piece of clothing.
We want to change this mentality, as clothes should feel like an investment that you want to keep and love for many years, because you know the amount of work and funds that were put into making it.
To slowly help our customers get used to this way of consuming, we have decided to offer free repairs on all garments purchased from us - with no time limit.
By offering this we can ensure that all of our garments get to live longer, which is one of the most important pillars in our sustainable vision.
Please just send us an email at firstname.lastname@example.org or via our contact form, then we will send you a free return label and thorough information about the repair process.
We hope the information on this page was useful.
If you have any questions or suggestions, we would love to hear from you.