This journal gives you a transparent view into the struggles and successes we face building a fashion brand. Packed with insights into building a sustainable value chain and our opinions on the topic of sustainable fashion.

Welcome to our world.

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  • Sustainability

The powerful simplicity of minimalistic fashion

Sustainable, desirable and minimalistic. That’s how ANNRO has been defined by its founder. We’ve already dug into fashion sustainability; now it’s the turn of minimalism. What is it, what does it imply in fashion and what is it for ANNRO? What is minimalism? Minimalism emerged as an artistic movement in 1960s in New York. As [...]

ANNRO: Behind the Seams

ANNRO: Behind the Seams I have recently interviewed our dejlige designer Anne Rosholm, the creator of ANNRO, to find out more about the world of the brand. 10.02, Nørrebro. I walked into Andersen & Maillard, one of the coziest coffee shops in the Nørrebro area in Copenhagen. The smell of coffee and fresh-baked pastries was incredible. I [...]

The fabrics of the future

At ANNRO, we devote particular attention to the process of manufacturing our clothes with sustainable fabrics. What has to be considered for the building of a solid value chain by fashion designers? And where do sustainable fabrics come from? Let’s find out together! When coming to the choice of fabrics, sustainable fashion can be pretty [...]

The Conscious Choice of Embracing Alternatives

Sustainable Fashion: The Conscious Choice of Embracing Alternatives Embracing sustainability is now trendy. The fashion industry and its stakeholders are increasingly concerned with environmental ethics and sustainable development. But what is sustainable fashion? And what leads an always-growing number of fashion designers to choose the “green path” for their brands? Many would argue that protecting [...]

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